Big Boy shares how using social media allowed him to promote positive transformation after serving his prison sentence.
Big Boy and Strength Cartel illustrate an exceptional tale of triumph – what began as a collective of enthusiasts for weightlifting evolved into a comprehensive brand that continues to expand annually. In our newest GI Exclusive interview snippet, Big Boy elaborates on how social media facilitated his path to redemption and success with Strength Cartel following his incarceration.
Lately, it’s difficult to escape the negative aspects of social media – even within the bodybuilding sphere. While the ability to connect instantly offers numerous advantages, it often seems that anger and hostility are the predominant sentiments expressed. However, from Big Boy’s perspective, social media can serve as a powerful tool for spreading positivity. It played a pivotal role in transforming his life.
Having served time in prison at a young age, many believe it leaves a lasting blemish on your record. Society tends to label former inmates, assuming they retain a negative disposition indefinitely. Big Boy managed to defy these stereotypes, undergoing significant personal growth and sharing his journey with the world through social media.
Positive transformation demands effort, but the beauty of social media lies in its ability to display the actual outcomes of those endeavors. Even more importantly, that display can motivate others to contribute positivity to the world. Individuals facing difficult times and feeling hopeless can see that things can improve.
Vlad concludes the interview by asking Big Boy if he ever foresaw his current success while he was imprisoned. Big Boy responds candidly – he had no idea. Yet, had social media been prevalent back then, he might have found a way out sooner and held onto hope for a brighter future. Nonetheless, Big Boy succeeded and now aims to inspire others, spreading positive energy amidst widespread negativity.
Check out Big Boy recount his redemption story post-prison in our latest GI Exclusive interview clip above!