With an innumerable number of fitness personalities dominating social media spaces like Instagram, TikTok, Facebook, and YouTube, it’s challenging to follow each one. To simplify your decision-making, we’ll guide you through the top 20 fitness influencers who provide invaluable advice on diet, workouts, nutrition, and more.
From impeccably toned bodies to fitness tips, nutritious recipes, correct exercise forms, and a plethora of other health-related content, plenty is available on various social media profiles nowadays. In this sea of fitness influencers, it’s vital that you follow the right experts for reliable guidance.
Reminder: Exercise caution when following fitness influencers. Don’t take advice without verification as they often endorse products and services because of affiliations. Always cross-check any information provided.
1. Joe Wicks (The Body Coach):
Joe Wicks, widely known as The Body Coach, is a British online fitness coach and influencer with nearly 5 million fans on Instagram. He designed a 90-day fitness transformation program that effectively integrates meal planning and exercises, focusing mainly on High-Intensity Interval Training (HIIT) routines.
Follow The Body Coach: INSTAGRAM | TIKTOK | YOUTUBE
2. Kayla Itsines:
Kayla Itsines is among the preeminent female fitness influencers globally. The Australian icon is the creator of The Bikini Body Training Company and the author of Bikini Body Guide. She consistently encourages her audience to achieve and maintain a fit lifestyle. In 2016, TIME Magazine recognized Kayla as one of the 30 Most Influential People on the Internet.
Follow Kayla Itsines: INSTAGRAM | TIKTOK | YOUTUBE
3. Michelle Lewin:
Michelle Lewin ranks high on our list of leading fitness influencers globally. The Venezuelan coach, model, and YouTuber boasts over 16 million Instagram followers. She gained fame due to her viral hourglass figure and has since developed two apps: Fitplan and Mealplan.
Follow Michelle Lewin: INSTAGRAM | TIKTOK | YOUTUBE
4. Simeon Panda:
Simeon Panda stands out as one of the top male fitness influencers on platforms like Instagram. The trainer and entrepreneur has amassed over 8 million Instagram followers and continually shares beneficial content for his fans. His impressive physique is highly admired by his audience.
Follow Simeon Panda: INSTAGRAM | TIKTOK | YOUTUBE
5. Jen Selter:
Jen Selter is another major name on our fitness influencers list. The New York-based star, with over 14 million Instagram followers, shares content related to nutrition, fitness, and lifestyle. She began her fitness journey in high school and initially worked at a local gym. Today, she is one of the biggest social media influencers.
Follow Jen Selter: INSTAGRAM | TIKTOK | YOUTUBE
6. Massy Arias:
Massy Arias is an immensely influential social media celebrity, fitness trainer, entrepreneur, and motivational speaker. With nearly 3 million Instagram followers, she shares invaluable fitness content. Massy also founded the wellness brand TruSupplements and developed the fitness course MA Warrior Programs.
Follow Massy Arias: INSTAGRAM | TIKTOK | YOUTUBE
7. Bradley Simmonds:
Bradley Simmonds, based in London, posts top-tier content across social media channels. The 24-year-old trainer devises workout plans and shares fitness insights, also contributing as a trainer for the online edition of British GQ and writing columns for Glamour UK.
Follow Bradley Simmonds: INSTAGRAM | TIKTOK | YOUTUBE
8. Jeff Seid:
Jeff Seid, an American actor, author, entrepreneur, and fitness influencer, is a prominent 29-year-old star
Jeff has taken part in Mr. Olympia on three occasions and boasts a number of professional victories. He gained recognition by becoming the youngest IFBB professional bodybuilder globally, clinching the first-ever National championship and triumphing over more than 100 competitors at just 19 years old.
Follow Jeff Seid: INSTAGRAM | TIKTOK | YOUTUBE
9. Emily Skye:
Emily Skye is a highly recognized fitness guru and coach. She frequently inspires both men and women to achieve their fitness goals with her daily exercise updates and videos. The Australian social media figure is a strong supporter of mental health, body positivity, and fitness for expectant mothers. Additionally, Emily serves as the global brand ambassador for Reebok.
Follow Emily Skye: INSTAGRAM | TIKTOK | YOUTUBE
10. GrowWithJo:
GrowWithJo, whose actual name is Johanna, is an emerging fitness influencer. The enthusiastic young woman frequently uploads content on social media to encourage her followers to maintain an active lifestyle. She began her journey as an overweight and insecure individual but has since evolved into a source of inspiration for many.
Follow GrowWithJo: INSTAGRAM | TIKTOK | YOUTUBE
11. David Laid:
David Laid is an incredibly popular bodybuilder, coach, model, and fitness personality. He gained fame through the YouTube platform by sharing his remarkable body transformation journey. He currently has 1.76 million subscribers on YouTube and over 5 million Instagram followers. This inspirational figure is also the first ‘creative director for lifting‘ for the fitness brand Gymshark.
Follow David Laid: INSTAGRAM | TIKTOK | YOUTUBE
12. Tone It Up:
Tone It Up is the inspirational duo of Karena Dawn and Katrina Scott. These female fitness experts share content related to exercise and nutrition. Whether you’re looking for quick 10-minute workouts, extended marathon routines, meal plans, supplement details, or health tips, their channel offers everything you need.
Follow Tone It Up: INSTAGRAM | TIKTOK | YOUTUBE
13. Nikki Blackketter:
Nikki Blackketter ranks among the leading female fitness influencers globally. This California-based trainer is also a dedicated bodybuilder, bikini model, and beach enthusiast. She frequently shares workout, nutrition, and diet-related content on her social media accounts. Her YouTube channel is well-known for its popular booty and leg workout videos.
Follow Nikki Blackketter: INSTAGRAM | TIKTOK | YOUTUBE
14. Liz Brody:
Liz Brody, also known as lizbrodyfitness, is another top fitness influencer on our list. This California-based coach and nutritionist is famed for her insightful and educational posts. She holds a specialization in nutrition and dietetics from NYU and has been a NASMCPT since 2014. Additionally, she trained with “The Glute Guy” in 2017.
Follow Liz Brody: INSTAGRAM | TIKTOK | YOUTUBE
15. Shaun T:
Shaun T is another influential fitness figure featured on our list. This American coach gained fame with the creation of the Insanityworkouts and his book “T is For Transformation.” He frequently shares fitness tips and nutritional advice on his Instagram. Shaun has also launched a line of apparel including T-shirts, hoodies, tanks, and trousers, and hosts a podcast called “Trust and Believe.”
Follow Shaun T: INSTAGRAM | TIKTOK | YOUTUBE
16. JChristoFitness:
Jason Christo, known as JChristoFitness, specializes as a diabetic and weight loss coach, primarily sharing his content on TikTok and Instagram. Although he may not be the most renowned fitness influencer worldwide, he offers some of the finest weight management and dietary tips. Additionally, he provides excellent bodybuilding tutorials tailored for individuals dealing with diabetes.
Follow JChristoFitness: INSTAGRAM | TIKTOK | YOUTUBE
17. ChrisHeria:
Chris Heria is the next widely renowned fitness personality on our roster. The American fitness enthusiast is also a business magnate and the creator of the fitness regimen and brand, THENX. He established the world’s inaugural indoor calisthenics gym and has represented his nation in global calisthenics contests.
Follow Chris Heria: INSTAGRAM | TIKTOK | YOUTUBE
18. Rachel Brathen (Yoga Girl):
Known by her moniker Yoga_girl, Rachel Brathen is a Swedish fitness maven who has gained immense popularity online for her yoga practices and advice on maintaining physical, mental, and spiritual well-being. She is also the acclaimed author of the New York Times bestseller “To Love and Let Go” and the host of the “@fromtheheartpodcast.”
Follow Yoga Girl: INSTAGRAM | TIKTOK | YOUTUBE
19. Ankit Baiyanpuria:
Ankit Baiyanpuria, an Indian wrestler-turned-fitness figure, has gained considerable attention recently for all the right reasons. Hailing from Bayanpur, Sonipat, he shares snippets of his daily routine on social media where followers get a glimpse of his genuine diet, training, and other activities. His ‘75-day hard challenge‘—aimed at encouraging people to improve their lives, enforce discipline, and achieve fitness—is receiving widespread recognition.
Follow Ankit Baiyanpuria: INSTAGRAM | TIKTOK | YOUTUBE
20. Chloe Ting:
Chloe Ting is a New York-based fitness sensation and YouTuber who frequently shares valuable health-related material on various social media channels. She emerged as the most-subscribed fitness content producer on YouTube, particularly renowned for her “Two Week Shred Challenge” which became a viral phenomenon during the lockdown.
Follow Chloe Ting: INSTAGRAM | TIKTOK | YOUTUBE
More Top Fitness Influencers (Honorable Mentions):
Compiling this top 20 fitness influencers list was quite challenging as numerous remarkable creators populate social media nowadays. Unfortunately, some excellent individuals had to be excluded to ensure only the top names were featured for our audience.
However, we wish to recognize and inform you about them since you’ve read this far. Here are additional remarkable fitness influencers deserving of your follow:
- Dannella Munoz- Instagram | TikTok | YouTube
- Lauren Kagan- Instagram | TikTok | YouTube
- Austin Dunham- Instagram | TikTok | YouTube
- Ulissesworld Maddy- Instagram | TikTok | YouTube
- Alexia Clark- Instagram | TikTok | YouTube
Ensure you explore these fitness influencers as they share top-notch workout and nutrition advice on their social media pages. Feel free to share your recommendations with us in the comments.
Final Thoughts:
These are the premier fitness influencers you should be following this year to transform your life. If you’re aiming to get in shape or adopt a healthier lifestyle, these individuals are prime role models. We suggest finding a creator whose content resonates with your body type, preferences, and lifestyle choices.
This will help you connect more deeply with their posts and follow them consistently. If you try to follow routines from multiple sources, it may lead to confusion and possibly giving up. It’s also essential to learn what’s suitable for you rather than blindly following any influencer.
To recap, here are the names featured in the list above:
- Joe Wicks (The Body Coach)
- Kayla Itsines
- Michelle Lewin
- Simeon Panda
- Jen Selter
- Massy Arias
- Bradley Simmonds
- Jeff Seid
- Emily Skye
- GrowWithJo
- David Laid
- Tone It Up
- Nikki Blackketter
- Liz Brody
- Shaun T
- JChristoFitness
- Chris Heria
- Rachel Brathen (Yoga Girl)
- Ankit Baiyanpuria
- Chloe Ting
That concludes our guide. Should you have any questions or concerns, please use the comment section.
Frequently Answered Questions:
Who is the most popular fitness influencer? :
Sommer Ray, Kayla Itsines, Michelle Lewin, and Jen Selter are among the most renowned fitness influencers globally. Each of these women has over 10 million followers on Instagram. If including Hollywood celebrities, Dwayne “The Rock” Johnson would top the list with 396 million followers.
Who are the top 10 fitness influencers?:
As of 2024, the top 10 fitness influencers in the world are:
- Joe Wicks (The Body Coach)
- Kayla Itsines
- Michelle Lewin
- Simeon Panda
- Jen Selter
- Massy Arias
- Bradley Simmonds
- Jeff Seid
- Emily Skye
- GrowWithJo
Who is the No. 1 fitness YouTuber?:
Chloe Ting holds the title of No. 1 fitness YouTuber, recognized as the “most-subscribed fitness content creator” on the platform. She has nearly 25 million subscribers and gained fame after her workouts, including the “Two Week Shred Challenge,” went viral on TikTok and YouTube during the global pandemic.
Are fitness influencers certified?:
Some leading fitness influencers are accredited coaches, trainers, and nutritionists from well-known universities and organizations. However, not all possess official certification to disseminate information on certain topics. Hence, it is crucial not to take any fitness or other influencer’s word at face value and always verify the information they share.